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Home > Love > Love Economics > Rejection Cost of Love

Rejection Cost of Love

After finding a soulmate candidate, you have to pursue or ask to be with them. Sometimes, he/she may reject your request. This rejection may be emotionally painful causing depression, anxiety, and lowered self-esteem. Your sensitivity to the pain of rejection depends on how high your self-esteem is. If you feel you are an attractive person, rejection will affect you less. You may even feel the person who is rejecting you is at a great loss for not knowing a wonderful person like yourself. If you already have low self-esteem, rejection may make you feel even more worthless and less attractive.

The higher your self-esteem, the higher your immunity to rejection, and lower your rejection cost. Also, the more times you are rejected, the less painful rejection gets. Hopefully, you have learned some coping skills. Mathematically, rejection cost is written as:

rejection cost = rejection sensitivity
rejection cost = rejection sensitivity
rejection sensitivity = - immunity to rejection
immunity to rejection = your self-esteem + frequency of past rejections
immunity to rejection = your self-esteem + frequency of past rejections
rejection cost = - ( your self-esteem + frequency of past rejections)


Insights and Predictions
  1. People who are sensitive to rejection are less likely to find their soulmates. In contrast, people who have low rejection cost will have a better chance to find their soulmates.

Tactics to Decrease Rejection Cost
  1. Become immune to rejection by getting frequently rejected. Become a telemarketer.
  2. Build up your self-esteem. Convince yourself that it was their loss.


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