Lowering Love Costs of Others

1. People who live close together are usually friends.
2. Long-distance relationships are difficult.
3. Explains the attraction to the "girl next door".

1. Pursue people in your neighborhood, at work, or at school.
2. Avoid long-distance relationships unless you can afford it.
3. Live near or hang out where there is heavy foot traffic.

1. The suitor with the most face time will have the best chance of winning love.
2. Time spent with love interest will increase similarities.
3. Explains why affairs with co-workers are very common.
4. Avoid seeing lover or his/her picture will decrease your love.

1. Be with love interest physically as much as possible.
2. Instant message love interest often.
3. Buy a digital camera and e-mail love interest pictures of yourself often.
4. After being rejected, ask to be a friend. Work on love interest in stealth mode.
5. Monitor other suitors' time spent with love interest.
6. Give lover framed pictures of yourself and make him/her display them in his/her office or home. Also, give lover a locket to wear about his/her neck.

1. Playing hard to get is a bad idea because it increases rejection and research costs.
2. Popular people are usually nice people.

1. Do not be shy. Tell love interest you are attracted to him/her.
2. Compliments and flattery are always good.
3. Always tell those you love that you love them.

Rules of Attraction Related Information

• Qualities to Fulfill the Needs of Others - physical Attractiveness, similarities, social skills, emotional intelligence, entertainment, and wealth.
• Confidence to Fulfill Needs of Others - why appearing confident is so important.
• Lowering the Love Costs of Others - proximity, meeting frequency, and reciprocal liking.
• Situational Forces - mood and arousal.