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| Home > Dating > Current Dating Services > Online Dating Services, Part 3 | |||
Online Dating Services, Part 3 | |||
| Weaknesses of Online Dating Services (continued) 6. Membership Retention Is Hard Initially, online dating services are not very profitable businesses and take a long time to build critical mass to make them attractive to most singles. Maintaining and growing membership is a challenge because once a member finds a significant other, they tend to not use the service anymore. 7. Lack of Privacy Due to Advertising To make up for the small number of active subscribing members, online dating services claim that their web sites have the most stickiness compared to other sites. Matchmaker.com reported that an average member spends an average of 90 minute per day at their site. Scanning through each profile takes a lot of time. Internet media measurement companies report that online dating web sites are the stickiest, surpassing leading portals like Yahoo! and AOL. Combining this stickiness factor and access to detailed personal profiles that visitors and members have posted, advertisers can effectively direct banner or e-mail ads. Thus, a lot of money can be made through direct advertising at the expense of members' privacy. | |||
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