The Soulmate Manifesto: Uniting All Soulmate Believers in an Effort to Solve Dating | |||
Traditional Dating Services | |||
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Professional matchmakers run these services. The owners of these boutiques, because of their abilities to grow and maintain large social networks, are able to help people find their soulmates. The larger ones, usually franchises, are able to afford direct mail marketing or radio ads. These services are usually referred to as library dating because members checkout videos and profiles of other members. The largest traditional dating services are Great Expectations, Together Dating Service, Matchmakers International, It's Just Lunch, and Perfect Match. These services usually cost hundreds of dollars to a few thousands dollars per year.
Weaknesses of Traditional Dating Services 1. Inadequate Membership Size Great Expectations, the largest traditional dating service has a total of 175,000 across the United States. This means at most a few thousands to tens of thousand potential singles per city. Keep in mind that only about half of the members are of the opposite sex. 2. Financial Cost These services may cost in the upper hundreds to a few thousand dollars a year. This cost limits the membership growth to only people who are able to afford it. | |||
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